McDougall, Marty & Friends
Have fun, be healthy, and make a difference!
There are more than 34 million diabetes patients in the United States and another 88 million who are pre-diabetic (whether they know it or not). That's well more than a third of our population either living with diabetes or fending it off, so you know someone who lives with this disease - we won't even say "probably." Wouldn't you like to contribute to research, education, advocacy, and treatment to make life easier for people you know and love?
McDougall, Marty & Friends (a/k/a MM-Friends, or “the FUN team”) is a lively, friendly, and supportive group committed to the fight against diabetes, and we would love to have you with us. We promise you enjoyment, and - whether you're concerned about the fundraising or the physical activity - it will be easier than you think. That has been everyone's experience!
In a "normal" (i.e., non-pandemic) year, Team MM-Friends has team rides and gatherings, a fun dinner the Friday evening before Tour de Cure day, and after we complete our events on Saturday, we continue the party back in our team tent at the event site (the Xerox campus in Webster). Presented by Excellus Blue Cross/Blue Shield, the Rochester Tour de Cure honors participants throughout the afternoon of the event with live music, food, and fluids. With about 2,000 other participants, this is a party you don't want to miss!
In 2019, while having all of that fun, our team of 26 raised a total of $41,288 – simply amazing – and we’re shooting for $45,000 in 2020. We could use your help. It was a stretch goal before the pandemic, and it's even more of a stretch now.
The ADA's need:
Because of COVID-19, the ADA's need is greater than ever. As the pandemic rages on, researchers have found that diabetes patients are especially vulnerable to the virus. In an article on July 24, 2020, the New York Times reported a government study that found 40% of people who died from COVID-19 also had diabetes - and 50% of people under age 65 who died from the virus had diabetes. The ADA's initiatives include education of healthcare providers in hospitals and medical practices on treatment of diabetes in patients who have COVID-19, as well as faciltating information sharing across the country on what providers and researchers are discovering about the effects of the COVID-19 virus on the organs and systems of diabetes patients.
This year, the Tour de Cure (locally and nationally) has gone "virtual" in order to keep our participants, volunteers, and ADA staff safe. That means that we won't have the usual event in person; we are all doing our individual activities separately across the Rochester/Finger Lakes region, aiming to have all of those participants out in their neighborhoods and towns on Saturday, Oct. 3, wearing our Tour de Cure gear to give the ADA and its fight against diabetes visibility across our communities.
There may be a misconception that the Tour de Cure is a painfully long bicycle ride that only a highly conditioned athlete can complete. It's not - and especially not this year.
The Tour de Cure originated as a bicycle ride (never a race!), but today it also includes running and walking - events that anyone can complete. In this "virtual" Tour de Cure, you will choose your own activity and set your own goal. The idea is just to challenge yourself, emerge on the other side more fit and healthy than when you started, and raise some money to support the ADA while you're at it.
Fun people, fun event, a fitness treat to yourself, and you'll be doing good for our diabetic family members and friends at a crucial time in our nation's history.
What's not to love? You can do this - challenge yourself!
We have your back. For the virtual Tour de Cure, there is no registration fee and no fundraising minimum - every dollar helps - but the ADA offers rewards for your accomplishments. Your family and friends will be eager to support you once you simply tell them you're making this commitment. Plus, your teammates, team captain, and the ADA/Tour de Cure staff are all here to help you with ideas and encouragement.
So, come on … you know you want to!
Join Team McDougall, Marty & Friends by clicking the "Join Our Team" button above!
If you have questions, contact team captain Marty Nott (email@example.com). And if you can't join us, please support our team and the ADA with a donation! There's a button up there for that, too!
About McDougall Communications: Mike McDougall’s Rochester-based communications firm offers strategic public relations, crisis management and reputation management counsel, internal communications development, and social media management to a range of organizations from start-ups to some of the world’s best-known national and global brands. The firm maintains active programs in the Americas, Europe and Asia-Pacific.
About Marty & Friends: Team captain Marty Nott joined the team in 2014 and is happily retired as of the end of 2019. His wife Nancy, his sons, and a cadre of Marty’s and Mike’s friends are the heart of the team.